The phrase “you get what you pay for” has been used repeatedly for decades when referring to auto paint with good reason. Previous methods to make lower price point auto paints typically involved lowering the level of costly pigments and lowering the level of solids or using less weatherable pigmentation and resins in order to lower the product cost. This approach has given discount auto paint a bad name for many since the products commonly did not cover well, and did not stand up to the elements. However, with the advent and wide application of the internet a new approach to lower priced point auto paints has emerged that does not result in sacrificed product quality. Companies like the owners of auto paint brands UreKem and KemFx have combined smart manufacturing strategies, and supply chain logistics with the sales and marketing power of the internet to produce a line of high quality car paints at amazingly low costs. As the company reports:
“A substantial amount of the cost incorporated in auto paints is derived from the high sales, and marketing cost associated with getting the word out about a product line. The historical method of getting the word out involved legions of sales and marketing professionals and millions of dollars in advertising and promotions to adequately cover the industry. Using the power of the internet we can spread the word with minimal investments in sales and marketing which saves us a substantial amount of recurring costs. We pass those savings on to our customers by keeping our product costs low without sacrificing quality so that our discount auto paint also performs well.”
Seeing how the internet has impacted other industries in this regard it all makes perfect sense. Through their web sales portal at www.thecoatingstore.com you can purchase a wide range of high quality car paints and motorcycle paints including pearl paints, metallic paints, candy paint, chameleon paint, chrome paint, hot rod black and a lot more for incredible savings versus brands of comparable quality.
